It is impossible to make high-quality films using Netflix’s ‘assembly line’ method, says Ben Affleck

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CNN

Ben Affleck is expressing his thoughts on the current movie-making landscape in the age of Netflix and other streaming platforms, which offer a large amount of content.

The actor, producer and director, who is starting a new film studio of his own with friend and colleague Matt Damon alongside RedBird Capital Partners, shared his take on Netflix’s approach to moviemaking, which he compared to an “assembly line.”

Affleck shared his belief that making films “requires attention and dedication and work and it resists the sort of assembly line process,” referencing Netflix, during the New York Times 2022 DealBook Conference last week.

He also remarked, “Scott Stuber is a really talented, smart guy who I really like…but it’s an impossible job.”

Affleck also discussed Netflix’s ambitious approach of making 50 great movies a year, expressing skepticism about the possibility of achieving that level of quality on such a large scale.

Additionally, Affleck acknowledged the larger audience for action movies compared to small dramas, but emphasized the importance of creating quality content that surprises and engages the audience.

Artists Equity, the creator-led studio being launched by Affleck and company, aims to reimagine the relationships between studios, artists, and industry crews.

Artists Equity’s first project in production is a drama about the beginnings of Nike’s Air Jordan sneaker brand, written and directed by Affleck and starring Damon as the executive who landed the endorsement deal for the shoe with Michael Jordan.

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